Comments on: Defending Apple Honor Against Microsoft’s “Laptop Hunters” Ads

By: claim for personal injury

claim for personal injury — Tue, 14 Dec 2010 16:43:00 +0000

This is an interesting way to look at purcahsing a mac. I like some of the ideas presented regarding those who purchase a mac for the purpose of holding on to it for a while and really utilizing it.

By: apple computer store

apple computer store — Fri, 10 Dec 2010 12:11:00 +0000

I like this action of microsoft and think that it is playing a wonderful game.
Thanks for sharing this information.

By: Windows 7 Was My Idea

Windows 7 Was My Idea — Thu, 19 Nov 2009 11:57:55 +0000

[...] computer for your money by buying a PC over a Mac. I wrote an article about these back in April (http://www.testfreaks.com/blog/information/defending-apple-honor-against-microsofts-laptop-hunters-a...) from a Mac perspective. Today we’re looking at it from an effective advertising perspective. [...]

By: DFE

DFE — Fri, 24 Apr 2009 13:19:40 +0000

I think that Microsoft tries to use creative marketing and they do quite a good job at it.

By: DFE

DFE — Fri, 24 Apr 2009 13:05:38 +0000

A wonderful view on the commercials.

By: Lots of new posts - Addicted Gamer, Test Freaks | GoatMoose: Gaming and more

Thu, 23 Apr 2009 23:16:29 +0000

[...] Defending Apple Honor Against Microsoft’s “Laptop Hunters” Ads [...]

By: Adam

Adam — Mon, 20 Apr 2009 01:49:31 +0000

I think that people are nitpicking over minor details (did Lauren really enter the Apple store?) and tend to miss the big picture. I agree with your take, Windows is not mentioned in Microsoft’s latest ad campaign. This is very telling. At this point, Vista is not adding value to the customer experience. The “Wow” stops now? They’re forced to rely on price.

There is strong price competition between PC manufacturers because most often their brand is too weak and the products not sufficiently differentiated from the competition to justify higher prices. Low prices and commodification don’t help to build name recognition and brand loyalty. As soon as they can find a somewhat similar product sold for $50 less, consumers will flock to it. Contrast that with Apple’s brand loyalty.

Apple offers a better shopping experience, superior customer service, design, integration, ease of use, etc. It results in higher user satisfaction, the company is trashing the competition in Forrester’s customer experience index (see link below). It also results in lower price sensitivity and higher brand loyalty. PC enthusiasts have a hard time understand why Mac users are so loyal to the brand, here’s why.

http://experiencematters.wordpress.com/2009/04/17/apple-beats-windows-in-customer-experience/

By: Defending Apple Honor Against Microsoft’s “Laptop Hunters” Ads | GoatMoose: Games, Movies, Info and other junk

Sun, 19 Apr 2009 16:09:57 +0000

[...] Read more…SHARETHIS.addEntry({ title: “Defending Apple Honor Against Microsoft’s “Laptop Hunters” Ads”, url: “http://www.goatmoose.com/general-moosings/defending-apple-honor-against-microsoft%e2%80%99s-%e2%80%9claptop-hunters%e2%80%9d-ads/” }); Subscribe to comments Comment | Trackback | Post Tags: [...]

By: New for April 19th 2009 : dsmTechNews

New for April 19th 2009 : dsmTechNews — Sun, 19 Apr 2009 14:08:38 +0000

[...] Link: http://www.testfreaks.com/blog/information/defending-apple-honor-against-microsofts-laptop-hunters-a... [...]