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Saturday and Sunday are usually slow days for PR, let’s face it it’s the weekend, who wants to work right?  Every one in a while though something pops into my inbox that I think is worthy or posting, General Imaging has just announced the new 2010 line-up of GE Digital Cameras. Sure GE isn’t exactly a big name in the digital camera business, but if you’re looking for an inexpensive point and shoot camera, then these might be what you’re looking for. They’ve got 10 new cameras for us ranging from $69.99 up to $229.99 and they’ll be available later this quarter and in the second quarter of this year.

General Imaging (GIC), the exclusive licensee of GE digital cameras, today announced the complete 2010 line-up of cameras offering innovation in features and design, and an optimum balance between technology, style and functionality. From everyday photographers to picture-taking-fanatics and even the style conscious shutterbug, General Imaging offers an array of cameras for every need at an exceptional value.

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"We have done extensive research into what consumers want and need from their digital cameras, and simplicity is key in helping them take great pictures," said Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning. "Our 2010 family of GE branded digital cameras is feature-packed, yet easy-to-use, offering consumers more value at a remarkable price."

THE 2010 GE DIGITAL CAMERA LINEUP – SOMETHING FOR EVERYONE AND MORE TO DISCOVER

– Create by Jason Wu

In a related announcement, General Imaging unveiled today Create by Jason Wu, a unique line of point-and-shoot cameras resulting from its exclusive collaboration with talented fashion designer Jason Wu. Available in a variety of metal or leather colors, Create by Jason Wu is a line of fashion forward cameras inspired by Jason’s love of details and style. More importantly, the camera focuses on simplicity and effortless picture taking. The cameras feature one-touch buttons to record videos, take pictures and easily delete photos. The Create collection includes built-in memory, battery, a retractable USB connector, and software for automatic backup and playback of pictures and video. Create will be available next month for suggested retail prices (SRPs) ranging from $179.99 to $229.99 depending on model, built-in memory and camera accessories.

– GE Active Series – G5WP

The waterproof G5WP features a sturdy metal design and 4X internal zoom lens to capture amazing pictures or video shots whether your adventures take you far away, underwater or keep you close to home. With 12.2 megapixels you can be assured of striking enlargements of your favorite underwater photos. The G5WP will be available in graphite gray, raspberry red and ocean blue in late Q2 for a SRP of $179.99.

– GE Power Pro Series – X5

General Imaging moves beyond point-and-shoot technology with the new X5. It defines the Power Pro Series with the latest in intuitive high-tech features all captured in a professional, easy to use design. Optical image stabilization and a powerful 15X zoom put you closer to the action to take photos like a pro. The X5 also touts ISO 3200 and a 28mm lens. The X5 will be available in Q2 for a SRP of $149.99.

– GE Power Series – E1486TW and E1480W

For focused photographers looking for more power and performance at an affordable price, the GE E1486TW and E1480W are the latest additions to the Power Series. Unveiled last month at CES 2010 , the E1486TW and E1480W are loaded with highly?coveted features, including the ability to film high?definition movies, Optical Image Stabilization to insure great pictures, 14 megapixels of resolution for incredible clarity, and a large 3-inch LCD screen. The cameras also offer an amazing 8X optical zoom, which is unprecedented compared to other models in a similar price range. At only .83 inches thick, the cameras are one of the slimmest offering 8X optical zoom performance in the market. The E1480W will be available in Q2 for a SRP of $149.99, and the E1486TW will be available later this quarter for a SRP of $179.99. Both are available in black, red and silver.

– GE Smart Series – J1455

The all new J1455 digital camera offers an exceptional value for anyone looking for the latest camera features to help them take better pictures. It features an impressive 14.2 megapixels of resolution and 5X optical zoom lens, along with image stabilization for high quality and vivid images at the tip of your finger. The J1455 will be available in black, silver and red among other colors in Q2 for a SRP of $129.99.

– GE Smart Series C1033 and C1233

General Imaging’s new C Series cameras are designed to be budget-friendly, yet feature-packed with top of the line technologies found in pricier models such as electronic image stabilization, face detection and red-eye removal. The C1233 and C1033 will be available in black, silver, red and other colors. The C1233 will be available in Q2 for a SRP of $59.99 and the C1033 in Q3 for a SRP of $69.99.

– GE Smart Series – A1255 and A1455

Last month, General Imaging introduced the A1255 and A1455, two dependable and stylish cameras with intuitive features that make beautiful photography accessible. Part of its smart value series, each camera offers 5X optical zoom and a 2.7-inch LCD screen to easily preview your shots. The GE A1255 is a robust camera that features 12 megapixels of resolution, for a SRP of $89.99. For the everyday photographer who seeks even greater high-resolution detail the GE A1455 offers 14 megapixels of resolution for crystal clear enlargements at a SRP of $99.99. Both cameras will ship this spring, and are available in a variety of colors including black, silver and red.

Advanced features are standard in all 2010 GE digital cameras some of which include Pan-Capture Panorama for seamless, wide-angle shots and Auto Scene Detection for sharp, vibrant pictures in virtually any setting. Visit the GIC booth at PMA 2010, Anaheim to learn about the new 2010 line up.

About General Imaging

Based in Torrance, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value.

For more information about the entire line of GE brand digital cameras, please visit www.ge.com/digitalcameras/US