Kindle stuff… meh, never figured out what the deal was with an e-book reader, I like real books myself.

M-Edge Accessories – the leading provider of accessories for eReaders – today announced the launch of their newest line of products for Amazon Kindle and Amazon Kindle DX: the Sport line. The tough and stylish Sport line features a diverse array of protective jackets and accessories that combine inspired design vision with a rugged sensibility that unlocks the take-anywhere, read-everywhere potential of Kindle.

The Sport line – which includes the Latitude, Sleeve and Leisure Jackets, as well as the Journey Bag – provides an appealing suite of options for travelers and on-the-go Kindlers looking for extra protection. From the bumps and jostles of everyday use to the most demanding of outdoor activities, the Sport line offers a uniquely resilient and attractive array of protective Kindle accessories. Best of all, this protection is available without compromising on price: all products included in the Sport line are on sale for under $40.

Every Sport line product is available in six eye-catching colors: black, red, navy blue, lime green, orange, and yellow, and are available for purchase on Amazon.com and www.buymedge.com.

Sleeve Jacket for Amazon Kindle (2nd Generation) – (MSRP $39.99, Sale price $24.99)

Sleeve Jacket for Amazon Kindle DX – (MSRP $49.99, Back-to-School Sale price $34.99)

The Sleeve Jacket for Amazon Kindle is the must-have travel accessory for the active eReader user. The Sleeve Jacket exterior, made of durable and easy-to-clean neoprene, provides superior device protection, and the soft grey polar fleece interior ensures your Kindle will always be cushioned in comfort.

The Sleeve Jacket zips closed using a hidden double zipper, an innovative and convenient feature which provides access to all ports and allows users to charge their device without removing it from the jacket. The Sleeve also includes an exterior back zipper pocket for charger and accessory storage, as well as a carrying handle that can be easily zipped away and concealed along the spine of the device.

A lightweight and sporty cover that provides rugged eReader protection, the M-Edge Sleeve Jacket for Amazon Kindle is the ideal solution for users who prefer to use their device “naked”, or without a protective cover, while reading.

Latitude Jacket for Amazon Kindle (2nd Generation) – (MSRP $39.99, Sale price $29.99)

Latitude Jacket for Amazon Kindle DX – (MSRP $49.99, Back-to-School Sale price $34.99)

Weighing in at a lightweight 5.2 ounces, the Latitude Jacket is the perfect, compact solution for on-the-go eReader users who want their Kindle and all its accessories within arm’s reach. The Latitude Jacket utilizes a four point mounting system to secure Kindle, and durable ripstop nylon provides superior device protection. The Latitude is designed to fold back and zip closed backwards for comfortable, relaxed and cozy reading, a unique and appealing design feature.

A hidden double zipper allows users to access all ports and makes it possible to conveniently charge the device without removing it from the jacket. The jacket utilizes an internal core material which provides generous screen and unit protection, while the soft grey polar fleece interior ensures your Kindle will always be cushioned in comfort. With a front zipper pocket for storage of chargers and extra accessories and a back pocket designed to accommodate the M-Edge e-Luminator2 booklight, the Latitude is sure to become the go-to jacket for avid Kindlers looking for versatility and functionality.

Leisure Jacket for Amazon Kindle (2nd Generation) – (MSRP $39.99, Sale price $29.99)

The M-Edge Leisure Jacket is the ultimate accessory for Kindle owners who like to brave the elements and bring their devices along for the ride. Whether at the beach, pool or gym, this jacket provides superior protection against sand, dirt and moisture by utilizing a read-through, clear vinyl cover and protective zipper closure.

The Leisure Jacket incorporates several key enhancements and upgrades from its popular design for the 1st generation Kindle. Perhaps the most striking of these is the addition of a Lycra right-side panel that protects the device while allowing full functionality of the five way control stick and the “Next Page” and “Back” buttons.

The back of the Leisure Jacket is constructed of durable ripstop nylon and includes a zipper pocket for storage of chargers and other accessories. The interior is comprised of a high density foam frame to provide outstanding device security, and Kindle can even be flipped over for additional screen protection while traveling.

Journey Bag – (MSRP $44.99, Sale price – $34.99)

The M-Edge Journey Bag is destined to become the carryall of choice for on-the-go Kindle enthusiasts. Ideal for everyday use as well as travel, the Journey Bag allows for storage of your device and all its accessories in one compact and attractive messenger bag. With its appealing combination of style and utility, the Journey Bag provides Kindlers with a fresh travel and storage option.

Exterior

Measuring a compact 11 x 9 x 3 inches, the Kindle-Compatible Journey Bag is constructed of durable ripstop nylon and features a fully adjustable shoulder strap for comfortable carrying while on-the-go. The Journey Bag also includes a front flap with concealed latch closure to provide extra security.

Interior

The Journey Bag’s roomy interior is designed for convenient and secure storage of Kindle and all its accoutrements. An interior wall houses a padded polar fleece-lined zippered compartment, perfectly sized to accommodate the naked Kindle. The opposite wall of the bag features two mesh pockets, a feature that provides additional accessory storage.

The center compartment of the Journey Bag is generously sized to accommodate M-Edge covers, chargers, the e-Luminator2 booklight, and other Kindle accessories. The Journey Bag also fits other eReaders such as the Sony Reader, Cybook, and more.

With the Sport line, M-Edge combines the refined utility and cutting-edge aesthetic of its popular suite of Kindle accessories with sturdy functionality and ruggedly protective designs. A unique blend of sophisticated detailing, durable materials and inspired tuff-tech design solutions means that the Sport line is tough enough to withstand punishment, yet versatile and stylish enough to provide the kind of everyday eReader protection that Kindlers have come to expect from M-Edge products.

M-Edge Accessories has supplied Kindle users with Kindle-compatible accessories since the release of the first-generation device in November 2007. The company has seen its jackets featured in O, The Oprah Magazine and People, among others, and continues to lead the market in eReader-enhancing accessories.

About M-Edge Accessories, LLC

Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past three years, M-Edge’s library of products has grown to include several lines of jackets and accessories for the most popular eBook devices on the market, including Amazon Kindle, Sony Reader, iRex DR1000, and Bookeen Cybook. M-Edge strives to continually develop inventive and stylish products to enhance the eReading experience all while providing superior customer service.

Amazon and Kindle are trademarks of Amazon.com, Inc. or its affiliates. M-Edge e-Luminator, Latitude, Leisure, Sleeve, and Journey Bag are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.