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Is it me or is everything becoming specialized? Even hard drives now are being made for certain purposes, I mean it’s a hard drive, you put stuff on it right?! What makes it so different form any other one?! Apparently the folks over at Western Digital think a hard drive isn’t just for storage, at least in the normal sense they’ve just introduced the My Passport AV Portable Drive that is specifically designed to work with select Sony Camcorders, Blu-Rays and other popular media players. A 320gb drive will set you back $110..

WD , the world’s leader in external storage solutions, today introduced its new My Passport(TM) AV portable media drives. Designed specifically for video storage and playback, the new My Passport AV portable media drives deliver a plug-and-play experience for digital media enthusiasts. Available now at select retailers and WD’s online store, the My Passport AV portable media drive is offered with 320 GB of capacity.

 

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A large and increasing number of game consoles, camcorders, TVs, DVRs, Blu-ray players and media players, including the WD TV® Media Player family, allow consumers to connect a USB drive and play the multimedia content from the drive on an HD TV. The My Passport AV portable media drive is designed to meet the requirements of this demanding video streaming environment. It delivers the formatting and low-power consumption that assures out-of-the-box compatibility with many leading CE (consumer electronics) devices.

WD worked to ensure that the My Passport AV portable media drives operate seamlessly with the Direct Copy feature offered in Sony’s new Handycam® video recorders. Direct Copy lets Handycam users offload and archive HD video directly to a My Passport AV portable media drive without a computer, creating room to shoot more HD videos when their Handycam hard drive becomes full.

Consumers can then play back their stored videos using Sony’s latest Blu-ray players or any of the WD TV media players by just connecting the My Passport AV portable media drive via the USB port on these players. Specific Handycam and Blu-ray model compatibility information is available on the WD Web site.

With its small footprint, the My Passport AV portable media drives are designed to fit neatly in a home entertainment center. The included stand and extra long cable makes it easy to position the drive neatly in entertainment centers, maximizing the airflow and minimizing heat around the drive.

"With more and more devices capable of generating and playing back HD video – camcorders, Blu-ray players, game consoles – portable hard drives are the best solution for this 8 GB-per-hour capacity-intensive content. The My Passport AV portable media drive is optimized for a better digital video experience with a growing list of consumer electronics, starting with Sony’s latest camcorders and Blu-ray players," said Dale Pistilli, vice president of marketing for WD’s branded products group.

Price and Availability

The New My Passport AV portable media drives feature a 2-year limited warranty and are available now at select retail stores and WD’s online store. MSRP for the My Passport AV portable media drive with 320 GB is $109.99 USD.

My Passport AV Compatibility

My Passport AV portable media drives are formatted FAT32(1) and are compatible with Windows® XP, Windows Vista(TM), Windows 7, Mac® OS X® and Apple’s Tiger®, Leopard®, and Snow Leopard®. My Passport AV portable media drives utilize the same drive technology found in WD AV drives inside leading cable and satellite set-top boxes and DVRs (digital video recorders) around the world.

The My Passport AV portable media drives are compatible with the following devices:

  --  WD TV family of media players;
  --  2010 and later Sony camcorders with Direct Copy functionality;
  --  Sony 2010 Blu-ray Disc Players including BDP-S370, BDP-S470, BDP-S570;
  --  Sony 2010 Blu-ray Disc Home Theater Systems including BDV-E370,
      BDV-E570;
  --  JVC LT-32P689 television;
  --  Samsung® LN32A550 television;
  --  Phillips® 42PFLA332D television;
  --  Microsoft Xbox 360® (compatible with the USB media playback feature);
      and,
  --  Sony PlayStation®3.

For a complete list of devices compatible with the My Passport AV portable media drives, please visit the WD Web site. A product specification sheet and photos of My Passport AV drives are available on the company’s Web site at http://www.westerndigital.com/MyPassportAV.

About WD

WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems, and consumer electronics, as well as its own consumer storage and media products.

WD was founded in 1970. The company’s storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital® and WD brand names. Visit the Investor section of the company’s Web site (www.westerndigital.com) to access a variety of financial and investor information.

Western Digital, WD, the WD logo and WD TV are registered trademarks; My Passport is a trademark of Western Digital Technologies, Inc. in the U.S. and other countries. Other marks may be mentioned herein that belong to other companies. All other brand and product names mentioned herein are the property of their respective companies. One gigabyte (GB) = 1 billion bytes. One terabyte (TB) = one trillion bytes. Total accessible capacity varies depending on operating environment.

  (1) The FAT32 file system has a maximum file size of 4 GB.

 

 

This company’s web site http://www.westerndigital.com